Hyderabad
Maqdoom’s Big Mall | Commercial Ad Production by Graphika Productions
With a legacy spanning over 130 years, Maqdoom’s Big Mall is more than just a retail space it is an iconic landmark on the Charminar Main Road
With a legacy spanning over 130 years, Maqdoom’s Big Mall is more than just a retail space it is an iconic landmark on the Charminar Main Road. Specializing in premium men’s wear, wedding ensembles, and designer collections, this heritage brand has redefined ethnic fashion in Hyderabad. Graphika Productions is proud to have partnered with this legendary institution for their commercial ad filmmaking and multimedia branding.
The Production Vision: Heritage Meets Modernity
Capturing a brand with over a century of history requires a delicate balance of traditional values and contemporary style. Our production for Maqdoom’s focused on:
- The Grandeur of the Store: Showcasing the massive 18,000 sq. ft. retail space.
- Intricate Craftsmanship: High-definition close-ups of designer sherwanis, readymade garments, and wedding accessories.
- The Maqdoom Legacy: Creating a cinematic narrative that reflects the prestige of the Moghny Maqdoom Khan family.
2026 Update: The Launch of MAHIB Signature Lounge
The Maqdoom brand continues to evolve. In January 2026, the mall unveiled its latest destination, MAHIB by Moghny Maqdoom. This elegant lounge is curated specifically for premium fashion seekers and was inaugurated by distinguished dignitaries, including Minister Janab N.MD. Farooq. This expansion into high-end luxury lounges signals the brand’s upcoming plans to enter international markets in the UK and USA.
Multimedia Impact
Our commercial work for Maqdoom’s Big Mall was designed to reach both retail and wholesale audiences, highlighting their expertise in footwear, headgear, and bespoke jewelry. By combining classic cinematography with modern editing, we ensured the brand remains the top choice for the modern groom and fashion enthusiast.
- Location: Charminar Main Road, Hyderabad.
- Specialty: Men’s & Kids’ Wear, Wedding Couture, Designer Collections.
- Management: Moghny Maqdoom Khan.
Hyderabad
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Hyderabad
SMP Towers Shopping Mall | Commercial Production by Graphika Productions
At Graphika Productions, we specialize in bringing architectural visions to life. One of our most prestigious commercial projects is the Television Commercial (TVC) for SMP Towers Shopping Mall, located in the heart of Hyderabad at Gulzar House, Charminar.
About SMP Towers Shopping Mall
SMP Towers is a complete shopping, fun, and food destination. Built on the historic site of Old Krishna Talkies, it offers a modern shopping experience while staying rooted in the vibrant culture of the Charminar area.
The Power of the Kakaji Brand
The marketing of SMP Towers is backed by the Kakaji Group, a household name in Hyderabad. Known for their excellence in diverse sectors, the group’s legacy includes:
- Kakaji Builders & Developers: Pioneers in residential construction and premium plots since 1989.
- Kakaji Wedding Mall: A premier destination for bespoke bridal couture and ethnic wear near Charminar.
Having such a strong brand identity meant our TVC had to reflect the same level of trust and quality that the people of Hyderabad associate with the Kakaji name.
Our Production Workflow
For this project, Graphika Productions handled the end-to-end creative process:
- Scripting: Crafting a message that appeals to both shoppers and families.
- Cinematography: Capturing the scale and variety of the mall.
- Voice Over & Sound: High-quality audio to ensure the ad resonates on local TV channels.
- Editing: Fast-paced, engaging visuals designed for maximum impact.
Hyderabad
Melting Stone Ice Cream Concepts | Visual Branding Showcase
Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
At Graphika Productions, we take pride in capturing the essence of unique business concepts through cinematic storytelling. One of our creative highlights was the TVC for Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
Melting Stone Ice Cream Concepts
was known for its innovative ice cream concepts and vibrant beverages. Our goal for this TVC was to make the audience “crave” the experience.
- Cinematography: High-speed close-ups of melting textures and vibrant colors.
- Mood: Fun, energetic, and family-oriented, reflecting the hustle of the Gulzar House area.
- Branding: Establishing Melting Stone as the go-to dessert spot inside the prestigious SMP Tower mall.
Our team managed the entire process:
- Product Styling: Making sure every scoop looked perfect under studio lights.
- Editing: Snappy transitions to match the fast-paced energy of Hyderabad’s youth.
- Sound Design: A refreshing and cool background score to complement the “Ice Cream” vibe.
Note: This location is now permanently closed, but this project remains a hallmark of Graphika Productions’ high-end commercial work.









