Hyderabad
Maleka Furniture | Commercial Ad Production by Graphika Productions
Established in 2003, Maleka Furniture is a household name in the Old City of Hyderabad for premium home decor. Located in Moghalpura
Established in 2003, Maleka Furniture is a household name in the Old City of Hyderabad for premium home decor. Located in Moghalpura near the iconic Volta Hotel, they have spent over two decades building a reputation for quality craftsmanship. Graphika Productions was commissioned to produce a commercial ad that highlights their extensive range of wooden furniture and home accessories.
Maleka Furniture
For a brand that has been a market leader for over 20 years, the visuals needed to reflect trust, durability, and elegance. Our production team focused on:
- Product Textures: High-definition close-ups of the wooden finishes to showcase the quality of the materials.
- Showroom Walkthrough: Capturing the massive variety of bedroom and living room sets available at their Moghalpura location.
- Branding: Emphasizing their legacy as one of the most rated and trusted furniture dealers in Hyderabad.
Technical Execution
- Cinematography: Smooth gimbal movements to navigate the furniture displays, creating an immersive experience for the viewer.
- Color Grading: We used warm, rich tones to bring out the natural beauty of the wood and the luxury of the designs.
- Marketing Strategy: The ad was designed to appeal to homeowners in the Old City looking for a blend of traditional and modern furniture styles.
Location: Near Volta Hotel, Moghalpura, Hyderabad. Specialty: Bedroom Sets, Wooden Furniture, and Furniture Accessories.
Hyderabad
Live Webcasting Service In Hyderabad | Youtube Streaming | Broadcast HD Stream | Weddings | Events | Live Streaming Service
Webcasting in all Devices Live Everywhere.
We help you Live Webcast your Event with ease & help your Brand reach out to your Audience.
Do you want to show your presentation to others not in the same room or record for posterity? Then Graphika has the solution for business presentations, council meetings and other services.
- Corporate Event Live Broadcasting
- Educational Event Live Broadcasting
- Personal Event Live Broadcasting
- Anniversary Event Live Broadcasting
- Wedding Live Broadcasting
- Birthday Live Broadcasting
- Religious Event Live Broadcasting
At Graphika Productions, we specialize in bringing architectural visions to life. One of our most prestigious commercial projects is the Television Commercial (TVC) for SMP Towers Shopping Mall, located in the heart of Hyderabad at Gulzar House, Charminar.
About SMP Towers Shopping Mall
SMP Towers is a complete shopping, fun, and food destination. Built on the historic site of Old Krishna Talkies, it offers a modern shopping experience while staying rooted in the vibrant culture of the Charminar area.
The Power of the Kakaji Brand
The marketing of SMP Towers is backed by the Kakaji Group, a household name in Hyderabad. Known for their excellence in diverse sectors, the group’s legacy includes:
- Kakaji Builders & Developers: Pioneers in residential construction and premium plots since 1989.
- Kakaji Wedding Mall: A premier destination for bespoke bridal couture and ethnic wear near Charminar.
Having such a strong brand identity meant our TVC had to reflect the same level of trust and quality that the people of Hyderabad associate with the Kakaji name.
Our Production Workflow
For this project, Graphika Productions handled the end-to-end creative process:
- Scripting: Crafting a message that appeals to both shoppers and families.
- Cinematography: Capturing the scale and variety of the mall.
- Voice Over & Sound: High-quality audio to ensure the ad resonates on local TV channels.
- Editing: Fast-paced, engaging visuals designed for maximum impact.
Hyderabad
Melting Stone Ice Cream Concepts | Visual Branding Showcase
Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
At Graphika Productions, we take pride in capturing the essence of unique business concepts through cinematic storytelling. One of our creative highlights was the TVC for Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
Melting Stone Ice Cream Concepts
was known for its innovative ice cream concepts and vibrant beverages. Our goal for this TVC was to make the audience “crave” the experience.
- Cinematography: High-speed close-ups of melting textures and vibrant colors.
- Mood: Fun, energetic, and family-oriented, reflecting the hustle of the Gulzar House area.
- Branding: Establishing Melting Stone as the go-to dessert spot inside the prestigious SMP Tower mall.
Our team managed the entire process:
- Product Styling: Making sure every scoop looked perfect under studio lights.
- Editing: Snappy transitions to match the fast-paced energy of Hyderabad’s youth.
- Sound Design: A refreshing and cool background score to complement the “Ice Cream” vibe.
Note: This location is now permanently closed, but this project remains a hallmark of Graphika Productions’ high-end commercial work.
