In the world of premium ethnic couture, Kashish stands as an icon of royal aesthetics and modern sentiments. For years, Graphika Productions has had the privilege of being the creative force behind their most ambitious visual campaigns. Our “Jashn-e-Eid” commercial remains one of our most celebrated works—a high-budget, cinematic production featuring multiple models and the finest craftsmanship of the Hyderabad Sultanate.

The Vision: A Royal Legacy in Every Stitch

Kashish is more than a brand; it is an amalgamation of Tehzeeb (culture) and luxury. Our production goal for the Jashn-e-Eid campaign was to weave a visual story that matched the magnificent embroidery and lavish fabrics the brand is known for.

• Cinematic Storytelling: We moved beyond standard retail ads to create a “Fashion Film” experience, utilizing high-end camera movements and studio lighting.
• Cultural Essence: Every frame was designed to reflect the motifs of ancient times, blending traditional roots with modern-age tastes.
• Empowering Artistry: The ad highlights the work of skillful weavers, showcasing how Kashish elevates traditional art into a global fashion statement.

Production Excellence by Graphika Productions

Handling a client of this scale for several years required a consistent commitment to quality. For the Eid Special TVC, our team executed:

1. Large-Scale Set Design: Creating an ambiance that mirrored the opulence of Hyderabad’s rich heritage.
2. Model Choreography: Managing a diverse cast of models to ensure the “woman of substance” was represented with elegance.
3. High-End Post-Production: Advanced color grading to enhance the textures of regal fabrics and the shine of intricate motifs.
4. Music & Sound: A customized score that resonated with the festive spirit of Eid while maintaining a premium, royal feel.

The Legacy Continues

Kashish remains a firm believer in taking the rich culture of Hyderabad toward the younger generation. Through our multimedia partnership, we helped bridge the gap between ancient heritage and the latest trends, ensuring that Kashish stands out as an unconventional blend of tradition and time.

A Dominant Presence Across the City Kashish has established its royal presence in every major corner of Hyderabad. From the luxury hubs of Banjara Hills to the heritage-rich lanes of Charminar, the brand is accessible to fashion lovers throughout the twin cities.

Our production work for Kashish spanned across their major showrooms, including:

• Banjara Hills: The luxury flagship destination.
• Abids Circle & Pathergatti: The heart of Hyderabad’s traditional shopping.
• Madina Circle & Charminar: Where the heritage of the brand meets the roots of the city.
• Mehdipatnam & Tolichowki: Catering to the modern, upscale audience.
• Ladbazaar: The iconic hub for ethnic elegance.

With many more branches across the region, Kashish’s expansion is a testament to its success, and Graphika Productions has been proud to document this journey through high-end TVCs and commercial campaigns.

• Client: Kashish
• Campaign: Jashn-e-Eid (Commercial TVC)
• Production House: Graphika Productions